МЕТОДИЧЕСКИЙ ПОДХОД К ПРОВЕДЕНИЮ SWOT-АНАЛИЗА ТОРГОВОГО КЛАСТЕРА РЕГИОНА

Abstract

SWOT analysis as a tool for assessing the market position of cluster in the region allows to evaluate the marketing direction, to conduct an audit of marketing of its individual com- ponents : opportunities, threats, strengths and weaknesses of economic actors. The article considers methodical approach to trade cluster of the region. The conclusion is drawn that trade cluster of the region it is reasonable to use the concept of marketing 4C.