ТЕОРЕТИКО-МЕТОДОЛОГИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ ИМИДЖА РЕГИОНА (НА ПРИМЕРЕ КРАСНОДАРСКОГО КРАЯ)

Abstract

In the modern world at the market relations the special importance questions of development of effective mechanisms and tools on ensuring competitiveness of the region, his territories get, creation of an opportunity not only to use, but also to create competitive advantages for the purpose of deduction and strengthening of the positions among other territories. As shows experience (both foreign, and domestic) success in competition is achieved by those territories, in a control system of which the modern marketing tools allowing to provide sufficient degree of competitiveness are used and to react flexibly to changes of the external environment.