Sogacheva O. V.

The relevance of the topic. The current institutional environment in the Russian business environment provides various opportunities for the development of the entrepreneurship institution, primarily through the involvement of young people in business. To start your own business, you need an adequate entrepreneurial idea that can determine the success of your business. Goal. Identifying the main trends in the formation and promotion of entrepreneurial ideas for implementing youth startups in small businesses. Methodology. This work uses various research methods: bibliographic, graphical, and information systematization and generalization. The work is based on the results of research by various authors on the subject matter, published in leading journals, official statistics, and rankings on the subject matter, as well as the authors' own conclusions. Results and conclusions. The article identifies the main areas of youth startups and the geography of their presence in 2022—2024. The work examines the range of entrepreneurial ideas that can become the basis for a successful business, and identifies trends in the development of entrepreneurial ideas based on franchises. The proposed work presents activities that promote the development of entrepreneurial competencies among young people (including schoolchildren). Scope of application. The results of this study can be used as recommendations for developing optional courses that promote the development of entrepreneurial competencies among young people (listeners, students, schoolchildren, and other interested parties).

The relevance of the topic. In modern conditions, the digital economy permeates all spheres of economics, management and business. At the same time, there is an asymmetry in the digital development of the subjects of the Russian Federation, which affects the provision of socially significant services. Goal. Formation of recommendations for the development of digital ecosystems of various groups of subjects of the Russian Federation. Methodology. When writing the article, the following research methods were used: bibliographic, systematization and generalization of information, as well as compiled ratings on the research topic, and the authors' own conclusions. Results and conclusions. The article reveals the impact of the state of the digital ecosystem on the public life of the regions. The results of the rating of regions according to the digital ecosystem index are analyzed, and recommendations for the digital development of selected groups of subjects of the Russian Federation are formed. The scope of application. The results of the conducted research can be used as recommendations in the development of programs for the digital development of regions.

The relevance of the topic. As a result of the application of international sanctions against the Russian Federation, starting in 2022, small and medium-sized enterprises have faced some challenges. Studying the impact of these restrictions on SMEs is very important for adapting Russian businesses to new conditions, as well as building strategies and developing various measures that will ease the tension and contribute to the growth and development of companies. Goal. To identify the main ways of adaptation of small and medium-sized enterprises in the context of sanctions restrictions. Methodology. Various research methods are used in this work: bibliographic, graphic, systematization and generalization of information. When writing the paper, we used the results of research by various authors on the subject under consideration, published in leading publications, official data, and the authors' own conclusions. Results and conclusions. The analysis found that the sanctions led to a reduction in access to imported resources for SMEs, as well as an increase in logistics solutions and a reduction in export opportunities. However, successful adaptation practices have also been identified, such as reorientation to the domestic market, successful import substitution, and digitalization of business processes. The measures of state support to stabilize the situation of domestic business are considered. Scope of application. The results of the research can be used by small and medium-sized businesses to develop anti-crisis strategies.

The relevance of the topic. The influence of Russian startups on the formation of an innovative economy. Goal. Assessment of the conditions and prerequisites affecting the formation of a regional ecosystem of startups and identification of development prospects. Methodology. When writing the article, general and special methods of economic and managerial research were used. The information base consists of the results of research by rating and analytical agencies. Results and conclusions. The article discusses various author's positions on the definition of the concept of a startup. The main features inherent in startups and distinguishing them from traditional businesses have been identified. Examples of successful startups in Russian and foreign practice are given. The main elements of the regional startup ecosystem have been identified. The leading regions in terms of the number of startups and regions with the potential for their implementation have been identified. The authors identified the problems hindering the development of the startup ecosystem and formulated proposals for their solution. Scope of application. The sphere of the regional ecosystem of Russian startups.