Обухова А.С.

Relevance. In modern conditions, the need for sustainable development of Russia in the implementation of state goals and objectives in all areas of socio-economic development becomes obvious. The application and use of Russian technologies will make it possible to achieve technological sovereignty through the development of the domestic scientific and technical base and the creation of national innovation systems: domestic software and information technology infrastructure through the use of software products. The purpose of the study is to determine the features of the use of new technologies that will contribute to the development of scientific research and innovation, allowing us to determine the main directions of development of domestic scientists. The research methodology is based on a review of the works of domestic economists and analysis of statistical data. Results and conclusions. The work pays special attention to the emergence of new technologies that will contribute to the development of society and lead to increased production efficiency and the creation of new products and services. Domestic organizations performing scientific research and development will contribute to the development of the innovative economy. For effective functioning, interaction is necessary between the main elements of the technology sovereignty strategy: personnel, financial, information support; innovative scientific and technical developments and their effective implementation.

Relevance of the topic. Digital technologies are conquering all areas of the global economy, including international trade. More and more legal entities and individuals prefer to make purchases through digital platforms, which leads to the transition of many services to an online format. Today, online platforms play a key role in matching supply and demand, facilitating transactions between all market participants. Similar trends are observed within the Eurasian Economic Union. Digital commerce is reimagining traditional processes including payments, electronic document management and e-commerce. It also opens up new prospects, such as the introduction of artificial intelligence and digital solutions in various areas of trade. However, it is worth considering that the development of digital trade carries both potential benefits and certain risks for the economy. For the stable development of the digital goods market, digitalization of document flow in the B2B and B2C segments, resolution of trade disputes in electronic format and the use of artificial intelligence, it is important to determine the basic rules for the functioning of digital trade within the EAEU. To support the development of digital technologies in the Eurasian Economic Union, various methods can be used, such as stimulating innovation, sharing experiences between member countries, supporting digital start-ups, training specialists in the field of digital technologies and other measures to promote the creation of a favorable environment for digital trade. Target. Conduct an analysis and propose measures to manage digital trade as a necessary innovative tool for transforming the regional economy. Methodology. Methods of logical and comparative analysis, periodical materials, legislative and regulatory documents. Results and conclusions. The stages of planning digital trade on the market, aimed at effectively achieving the goals and objectives, are presented. The stages of the life cycle of a digital product are considered. Internal indicators of the competitiveness of a digital trade organization are presented. Based on the analysis and assessment of the current situation in digital trade, indicators of the level of digitalization and the use of digital technologies have been studied, proposals for eliminating the problems of managing trade in digital technologies have been formulated and argued. It is concluded that digitalization involves the use of digital technologies to create digital models of business processes, which allows optimizing operations and improving interaction with customers. Application area. Scope of regional digital trade management

At the present stage of development of scientific and technological progress, the digital revolution has affected almost all types of economic activities. Digital technologies covered almost the entire information, financial and significant part of the production and social spheres. Today, digital transformation is based on changes associated with the introduction of information and communication technologies. Dynamic development has transformed the global economy. Global economic growth and competitiveness are closely linked to the digital economy. Digital technologies allow to optimize costs, increase the profitability of existing assets and increase the efficiency of investments. In the near future, the competitiveness of the company will be determined by the level of digitalization. In particular, the financial sector is experiencing increased competition and new entrants to the market, including the emergence of a large number of financial and technology companies and alternative banks.The article analyzes the prospects of digital transformation of the global and Russian financial sectors. The development of the global and Russian market of digital financial technologies is analyzed. Identified areas of the financial market, which are most affected by financial technology.