Pyzhov M. S.

The relevance of the topic. The current institutional environment in the Russian business environment provides various opportunities for the development of the entrepreneurship institution, primarily through the involvement of young people in business. To start your own business, you need an adequate entrepreneurial idea that can determine the success of your business. Goal. Identifying the main trends in the formation and promotion of entrepreneurial ideas for implementing youth startups in small businesses. Methodology. This work uses various research methods: bibliographic, graphical, and information systematization and generalization. The work is based on the results of research by various authors on the subject matter, published in leading journals, official statistics, and rankings on the subject matter, as well as the authors' own conclusions. Results and conclusions. The article identifies the main areas of youth startups and the geography of their presence in 2022—2024. The work examines the range of entrepreneurial ideas that can become the basis for a successful business, and identifies trends in the development of entrepreneurial ideas based on franchises. The proposed work presents activities that promote the development of entrepreneurial competencies among young people (including schoolchildren). Scope of application. The results of this study can be used as recommendations for developing optional courses that promote the development of entrepreneurial competencies among young people (listeners, students, schoolchildren, and other interested parties).