Артёмова Н. В.

This article discusses the process of management decision, as the most important aspect influencing the purchase of manufactured goods. The author describes the sequence of steps aimed at implementing and monitoring of implemented management decisions about the purchase. A key consideration paid by solving problems for the purchase of manufactured goods.

In the article we have considered the questions connected with the definition of a new system of views on the concept of a high-tech marketing and innovation sensitivity, the life cycle of the adoption of technology and segmentation of consumers in the process of eliminating the susceptibility of consumers on the basis of the cumulative curve of implementation of new technologies and gaps in susceptibility.