The relevance of the topic. The issues of assessing the competitiveness of business entities and strengthening their competitive positions have not lost their relevance for many years. With the development of the national economic system and its regional subsystems, many industries attract new participants, which makes the respective markets more competitive. However, even in those markets where direct competition is absent or relatively weakly expressed, organizations from time to time face challenges that require comparison with other entities on a wide range of features. The most widely used methods for assessing the competitiveness of enterprises on such grounds as economic performance, the efficiency of the use of various resources, as well as the shares they occupy in the markets of their products. However, there are other ways to identify the competitiveness of business entities. In fact, almost any performance parameters, if they are superior to those of other companies, can directly or indirectly indicate a higher level of competitiveness and a stronger competitive position. This paper proposes a methodology for assessing competitiveness in terms of parameters commonly used to analyze economic security. Goal. Suggest, describe, and test a methodology for assessing the competitiveness of an enterprise based on the parameters of its economic security. Methodology. The following research tools were used: the method of generalization, coefficient analysis, comparative analysis, analysis of informative and analytical materials related to the tasks set in the study. Results and conclusions A method for simultaneously assessing the level of economic security and the level of competitiveness of the object of study was developed and tested on the example of the actual data of a particular agricultural enterprise. The technique makes it possible to successfully solve the set analytical problems and can be applied depending on the objectives of the study. Scope of application. The proposed methodology for assessing the competitiveness of an organization can form the basis for making managerial decisions to strengthen the competitive position of a business, as well as its economic security.
