Relevance. The study of modern aspects of the development of the situation on the national financial market in the process of investment activities by its participants confirms the need for the development of new investment instruments. Goal. The purpose of the work is to identify trends that characterize the development of the domestic financial market in conditions of macroeconomic instability and sanctions pressure. Methodology. The theoretical and methodological basis of the study was the publications of domestic and foreign scientists devoted to the problems of ensuring investment activity in conditions of high volatility of the financial market and instability of external conditions of financial and economic activity. The use of tools of general scientific knowledge (dialectical, historical, abstract-logical, empirical generalization, comparison) served to form the author's approach to the study of modern aspects of investment activity in the financial market. Results and conclusions. The modern reality is characterized by geopolitical tensions, global economic instability, sanctions pressure from a number of Western states against the national economy, which, as a result, carries high risks for business and increased volatility in the financial market. Cardinal changes in the external environment significantly affect the domestic financial market and are reflected in the formation of investor behavior strategies. In this regard, measures aimed at ensuring financial stabilization, as well as the development of new tools relevant for financial investments in the context of the spread of digital services and technologies, are of particular importance. The conducted research indicates that the current financial situation is characterized by an increase in consumer activity of the population, increased demand for loans from both companies and individuals, as well as recovery growth in a number of industries, which allows us to hope for a strengthening trend towards an increase in business economic activity. The increased volatility and unstable economic situation led to the adoption of new decisions, the growing popularity of alternative investment directions. Scope of application. The results of the study can be used in the process of developing and implementing strategies to activate the activity of investors in the financial market.
