цифровая торговля,
инновационная система,
цифровые технологии
Abstract
Relevance of the topic. Digital technologies are conquering all areas of the global economy, including international trade. More and more legal entities and individuals prefer to make purchases through digital platforms, which leads to the transition of many services to an online format. Today, online platforms play a key role in matching supply and demand, facilitating transactions between all market participants. Similar trends are observed within the Eurasian Economic Union. Digital commerce is reimagining traditional processes including payments, electronic document management and e-commerce. It also opens up new prospects, such as the introduction of artificial intelligence and digital solutions in various areas of trade. However, it is worth considering that the development of digital trade carries both potential benefits and certain risks for the economy. For the stable development of the digital goods market, digitalization of document flow in the B2B and B2C segments, resolution of trade disputes in electronic format and the use of artificial intelligence, it is important to determine the basic rules for the functioning of digital trade within the EAEU. To support the development of digital technologies in the Eurasian Economic Union, various methods can be used, such as stimulating innovation, sharing experiences between member countries, supporting digital start-ups, training specialists in the field of digital technologies and other measures to promote the creation of a favorable environment for digital trade. Target. Conduct an analysis and propose measures to manage digital trade as a necessary innovative tool for transforming the regional economy. Methodology. Methods of logical and comparative analysis, periodical materials, legislative and regulatory documents. Results and conclusions. The stages of planning digital trade on the market, aimed at effectively achieving the goals and objectives, are presented. The stages of the life cycle of a digital product are considered. Internal indicators of the competitiveness of a digital trade organization are presented. Based on the analysis and assessment of the current situation in digital trade, indicators of the level of digitalization and the use of digital technologies have been studied, proposals for eliminating the problems of managing trade in digital technologies have been formulated and argued. It is concluded that digitalization involves the use of digital technologies to create digital models of business processes, which allows optimizing operations and improving interaction with customers. Application area. Scope of regional digital trade management
