ОСОБЕННОСТИ ТРАНСФОРМАЦИИ ПОЛИТИЧЕСКИХ ЭЛИТ В СОВРЕМЕННОМ ОБЩЕСТВЕ: ПОЛИТИКА ВОСПРИЯТИЯ

Abstract

Subject . Features of transformation of political elites in modern society. Topic . Using the tools of perception policy of the modern Russian elite in interaction with society. Purpose. Analysis of the essence of perception policy, which is a set of measures to create a favorable image of a political leader or political processes. Methodology. A set of methods of constructivism and phenomenology to explain new phenomena of social reality, when political elites are forced to transform. Results . The article raises the question of the relevance of understanding the place and role, since the processing and submission of information have a direct impact on the implementation of political decisions. It is information technologies that are involved in shaping the perception of amendments to the Constitution of the Russian Federation. They are used directly by the power elite, as well as by agents of influence (both those supporting the government and those in opposition). The article States that perception policy is becoming one of the main directions of activity of power elites in the information society. Applicationarea . The process of making and implementing political decisions by the Russian political elite. Conclusions . Building the information society inevitably results in the power elites transformation. Institutional framework loses its prior meaning: now it is important how and when the information is submitted. The article is devoted to the perception policy which is a system of measures to create an image of a political leader or a political process. Russian elites use the perception policy to communicate with the society.