Современная система взглядов на концепцию хайтек-маркетинга в инновационных системах

Abstract

In the article we have considered the questions connected with the definition of a new system of views on the concept of a high-tech marketing and innovation sensitivity, the life cycle of the adoption of technology and segmentation of consumers in the process of eliminating the susceptibility of consumers on the basis of the cumulative curve of implementation of new technologies and gaps in susceptibility.