The Paradigm of Forming Digital Activation Points Development of Single-Industry Municipalities in the Context of the Implementation of the National Project «Data Economics»

Abstract

The formation of competitive advantages of individual single-industry municipalities is one of the priorities of their development, especially in the context of the data economy, when the digitalization of state and municipal services, processes and individual segments of the economy becomes necessary to ensure an appropriate standard of living for society in the conditions dictated by the data economy. In turn, solving the problem of digital inequality of territories forms the landscape of searching for new points of territorial development, accumulating unused reserves and searching for promising areas to ensure digital maturity, developing tools for interaction in the digital eco-environment, including implementing in practice a program-oriented approach to planning digital transformations within the territory to ensure its self-sufficiency, identifying new digital challenges and constructive mechanisms for overcoming digital fluctuations. The purpose of the study is to group factors that require a comprehensive assessment in the formation of territorial programs for the digital development of single-industry municipalities and to provide arguments for alternatives when approving digital development vectors. The research methodology consists in a predictive analysis of domestic experience in studying the digital trajectory of individual territories based on generally accepted research methods, such as induction, deduction, comparative analysis, critical analysis, synthesis, underlying a system-integrated methodology for the study of economic processes, which allowed a comprehensive approach to the study of the identified problem area. Results and conclusions. The structural elements of the national project are presented in order to achieve a common target and it is concluded that it is necessary to use the internal resources of the territories to form a competitive basis for their sustainable development. The article reveals the features of traditional municipalities and single-industry municipalities that influence cardinal digitalization and form technological opportunities for competitive advantages, building the trajectory of their strategic development and creating the basis for internal immunity. The groups of factors determining the level of susceptibility of single-industry municipalities to digital transformations are presented. The scope of application. The vectors of digital development of a single-industry municipality are proposed for the subsequent assessment of digitalization trends in a data economy, according to which it is assumed that a set of indicators will be formed for monitoring and planning digitalization trends.