Управление формированием маркетинговой стратегии в антикризисном менеджменте

Abstract

In the article on the basis of research in the framework of the scientific schools, the definition of the process to develop the marketing strategy for crisis management. There is a particular importance are the strategies of competitors, their advantages, the logic of behavior in a specific market (product, investment, financial, resource). On the basis of the research proposes a methodology of efficiency of realization of marketing strategy.