Поповичева Н. Е.

At present, the problem of one-company towns are becoming increasingly important due to the scale of their distribution in Russia. After Russia’s WTO accession monotowns can relive the crisis. This paper presents an analysis of trends in the solution of the situation. Identified tools to create areas to ensure more effective management process development company towns in terms of integration of theory, methodology and practice.

In the article on the basis of research in the framework of the scientific schools, the definition of the process to develop the marketing strategy for crisis management. There is a particular importance are the strategies of competitors, their advantages, the logic of behavior in a specific market (product, investment, financial, resource). On the basis of the research proposes a methodology of efficiency of realization of marketing strategy.