Некоторые аспекты сущности и содержании маркетинговой стратегии территории

Abstract

To determine the content of the marketing site and the main tasks solved in the frame-work the place marketing strategy of the region in territorial marketing. Provides the author’s interpretation of the marketing strategy of the region, identified its main components. The interrelation of the marketing strategy of the region and a comprehensive strategy for it socio-economic development.