Самогородская С.А.

The use of territorial marketing tools in the state and municipal administration contributes to the growth of the index abstract: the attractiveness of the territory, as this approach allows identifying the competitive advantages of a particular territory and using them for further development and formation of the positive image of the region or city. Among other things, marketing of territories is a catalyst for competition between regions, thereby attracting new investors. However, the practical experience of the formation of marketing strategies in the cities and regions of Russia indicates the insufficient quality of the process. In this regard, the article defines the main problems of the territory marketing strategy formation. Identified and analyzed the potential vectors of development of the Crimean Peninsula, among which are: tourist center; new cultural space; growth infrastructure; territory of innovation.

To determine the content of the marketing site and the main tasks solved in the frame-work the place marketing strategy of the region in territorial marketing. Provides the author’s interpretation of the marketing strategy of the region, identified its main components. The interrelation of the marketing strategy of the region and a comprehensive strategy for it socio-economic development.