ПОВЫШЕНИЕ ЭФФЕКТИВНОСТИ УПРАВЛЕНИЯ ПРЕДПРИЯТИЯМИ УСЛУГ СОТОВОЙ СВЯЗИ НА ОСНОВЕ ПРИМЕНЕНИЯ ИНСТРУМЕНТОВ МАРКЕТИНГА

Abstract

In article activity of the enterprises of services of cellular communication is considered, the financial state is defined, the model of standard demand allowing to define shares of operators of services of cellular communication in a gain of subscriber bases is offered. Expanded use of instruments of marketing in development of the regional market of services of cellular communication provides competitive advantages of the enterprises of services of cellular communication.