Пахомова Ю.В.

The development of interregional communication links is due to the application of management tools to increase the attractiveness of the region, in particular the regional market for services, in the context of improving the image. Strategies for the development of the reputation of enterprises and the brand of the Territory in the sphere of services should be developed in accordance with the conditions of a competitive economy. Innovation is an important prerequisite for their effective operation. The emergence of new technologies, new management methods, new goods and services initiates changes in the activities of enterprises engaged in the provision of services.The article discusses the basic principles of management organization, assesses the investment attractiveness of the service market, proposes a methodology for determining the capacity of the regional service market, presents conceptual aspects of management organization in the field of communication services.

A particularly relevant direction in the management system of the development of the enterprises and regional market of cellular services is the use of process-oriented approach, which includes the use of the strategy of performance management and cost management. The application of a process-oriented approach gives the possibility to obtain specific performance of the companies of cellular communication, such as offering products and high quality services, competitive advantages, allowing more flexibility to respond to changing internal and external environment. The article presents an algorithm for the development of the concept of management, a model for the development of the regional market of cellular services, which allows to calculate the amount of revenues of the communication industry of the Central black earth region.

In article activity of the enterprises of services of cellular communication is considered, the financial state is defined, the model of standard demand allowing to define shares of operators of services of cellular communication in a gain of subscriber bases is offered. Expanded use of instruments of marketing in development of the regional market of services of cellular communication provides competitive advantages of the enterprises of services of cellular communication.