КОНЦЕПТУАЛЬНЫЕ АСПЕКТЫ ОРГАНИЗАЦИИ МЕНЕДЖМЕНТА В СФЕРЕ УСЛУГ НА РЕГИОНАЛЬНОМ РЫНКЕ

Abstract

The development of interregional communication links is due to the application of management tools to increase the attractiveness of the region, in particular the regional market for services, in the context of improving the image. Strategies for the development of the reputation of enterprises and the brand of the Territory in the sphere of services should be developed in accordance with the conditions of a competitive economy. Innovation is an important prerequisite for their effective operation. The emergence of new technologies, new management methods, new goods and services initiates changes in the activities of enterprises engaged in the provision of services.The article discusses the basic principles of management organization, assesses the investment attractiveness of the service market, proposes a methodology for determining the capacity of the regional service market, presents conceptual aspects of management organization in the field of communication services.