ЭВОЛЮЦИЯ МЕХАНИЗМОВ УПРАВЛЕНИЯ ЧЕЛОВЕЧЕСКИМ КАПИТАЛОМ КОМПАНИИ В УСЛОВИЯХ ЦИФРОВОЙ ТРАНСФОРМАЦИИ ЭКОНОМИКИ

Abstract

The article describes the processes of change in the management and personnel management system in a company under the influence of the digital economy. We are talking about the spread of remote employment, outsourcing and freelance, the need to ensure a high level of flexibility and adaptability of the management system. The main features of human capital management in the digital economy are described. The main changes in the tools and mechanisms of human capital management using information technologies are considered, in particular, the distribution of virtual recruiters, the development of fair assessment tools for each employee's contribution and the determination of remuneration based on the introduction of automated accounting systems, improvement of approaches to the implementation of HR analytics, and system transformation staff development in the concept of continuing education and development of competencies of employees based on distance learning technologies. It also describes the requirements for the organizational culture of the company in a digital transformation, the need to introduce employee motivation methods aimed at continuous professional and personal development. As a result, a comparison is made of personnel management in the economy of financial capital and in the digital economy. The conclusion is drawn about the need to embed the latest mechanisms for the development of human capital to ensure a high level of competitiveness of the company.