ВЛИЯНИЕ ЦИФРОВИЗАЦИИ НА ТЕНДЕНЦИИ РАЗВИТИЯ БАНКОВСКОЙ ДЕЯТЕЛЬНОСТИ В РЕГИОНАХ РОССИИ

Abstract

The introduction of a sanctions regime in relation to the national financial market by a number of western countries entailed significant risks. They wereexpressed in the restriction of freedom of movement of capital, increased competition. The task is set to ensure liquidity and stability of commercial banks in the interests of economic growth of the national economy. Features of the development of the banking system and its role in the Russian economy are determined by the state of the regional banking market. The development of the banking system plays an important role in ensuring the stability of the functioning of the regional economies. The development, maintenance and improvement of the level of development of regional banks is an important aspect that characterizes the level of development of the national banking system as a whole.The study is devoted to the analysis of regions in terms of the potential development of the banking business. The dynamics and volumes of loans and deposits in the regions were assessed. Trends have been identified that determine the development path of the banking sector: an unstable external environment, the active introduction of digital technologies, negative demographic dynamics, and rapidly changing business conditions. A modern banking business will be competitive if it abandons excess profits and is flexible to new business conditions.