Lukina  O. O.

The relevance of the topic. Due to various crisis situations in the activities of companies, various kinds of problems arise that have to be solved both strategically and operationally. Methodological problems lie in the choice of a set of effective methods and digital tools that allow for the scientific solution of specific management issues. Goal. Analysis of existing modeling, planning processes and creation of an automated system of planned calculations at different levels of economic management of the company using simulation models that take into account such parameters as: a set of technological measures used in the production of a specific type of product; quantitative parameters, as well as the resulting indicators, both for specific types of work and for the entire production time interval. Methodology. The study was carried out using methods of logical and comparative analysis of existing simulation models of operational management of the company, as well as methods of mathematical modeling. Results and conclusions. As a result of the conducted research, algorithms were built to determine the indicators of the technological component of the production of products. In the constructed model, a significant part of the analysis of results and decision-making are the function of a team of specialists or, according to common terminology, an expert. The developed simulation model contributes to strengthening the economic justification of planned indicators, ensuring storage and automated search of the company's regulatory framework, and its periodic updating. The scope of application. The results of the research can be used in the development and updating of methodological tools for the operational management of a modern company.

The relevance of the topic. It is well known that a competent competitive struggle of an enterprise in the market begins with qualified market segmentation. For the selected market segments, it develops the necessary strategy by selecting it from among the alternatives, i.e. it makes a strategic choice that directs the efforts of the enterprise to serve consumer groups that differ in common needs or product characteristics. Goal. Analysis of models of strategic choice of enterprise development in modern conditions and justification of the main stages of formation of the market segment necessary for it. Methodology. The study was carried out using methods of logical and comparative analysis of existing models of strategic choice of enterprise development. Results and conclusions. As a result of the conducted research, it was revealed that in order to achieve effective work, the company needs to choose the optimal development strategy. The most acceptable for the conditions of Russia, which is joining the use of strategic management, in terms of simplicity and logic of construction, is Porter's model of strategic choice, which is quite adequate to the existing conditions of existence of Russian enterprises. Modern models of competitive strategies largely depend on the choice of a market segment and on finding an unoccupied place in the market — a market niche, therefore, the study presents an algorithm for the formation of a market segment and the principles of its justification. Scope of application. The results of the study can be used in the development and updating of methodological tools for strategic management of modern enterprises.