Самогородская М. И.

Digital transformation of the Russian economy in the context of economic globalization and the emergence of new information technologies is becoming an objective necessity. While digital technologies are now an essential business tool in the banking, retail and high tech industries, digitalization is taking its first steps in the industry. Low operational efficiency, outdated business models, and a lack of market and consumer orientation are the main factors that slow down digital processes in the aerospace industry. The digital transformation of aerospace enterprises will require cardinally optimizing all internal business processes, from designing new products to marketing. The concept of digitalization in the aircraft industry consists in adding a virtual environment to the surrounding world. The main task is to consider the aircraft as a «system of systems» and implement a platform approach to working with digital data, which allows you to combine all processes, from design to operation of the device. It is necessary to break down all barriers between different cycles of development of the device: from concept to service support to create a digital duplicate of the product.

The use of territorial marketing tools in the state and municipal administration contributes to the growth of the index abstract: the attractiveness of the territory, as this approach allows identifying the competitive advantages of a particular territory and using them for further development and formation of the positive image of the region or city. Among other things, marketing of territories is a catalyst for competition between regions, thereby attracting new investors. However, the practical experience of the formation of marketing strategies in the cities and regions of Russia indicates the insufficient quality of the process. In this regard, the article defines the main problems of the territory marketing strategy formation. Identified and analyzed the potential vectors of development of the Crimean Peninsula, among which are: tourist center; new cultural space; growth infrastructure; territory of innovation.

To determine the content of the marketing site and the main tasks solved in the frame-work the place marketing strategy of the region in territorial marketing. Provides the author’s interpretation of the marketing strategy of the region, identified its main components. The interrelation of the marketing strategy of the region and a comprehensive strategy for it socio-economic development.

The article considers the essence of reengineering of business-processes and its main task, given the description of the stages of the process of re-engineering; defines the main requirements to the business process, which is the object of re-engineering.