Наролина Т. С.

The development and implementation of digital technologies currently provides a significant share of the country's GDP increase. Throughout the world, such an assessment identifies the trend of digital transformation as promising and vital. Purpose. Analysis of production management processes: management of processes, resources, information, quality and personnel - in various areas of application of digital technologies in the Russian Federation. Methodology. The methodological basis of the study consists of general scientific methods: statistical analysis and synthesis, generalization, a systematic approach. Results. An assessment of the use of digital technologies in the Russian Federation and European countries was carried out; A detailed analysis of the directions of digitalization of sectors of the national economy of the Russian Federation showed a sufficient degree of commitment to digital technologies in high-tech industries. Cases of the implementation of digital technologies at domestic enterprises in the real sector of the Russian economy have been studied. The experience of domestic corporations in the use of digital technologies, their advantages and implementation problems is considered. The analysis of the features of the use of digital technologies at domestic enterprises showed the predominant demand for technologies for collecting and processing big data, as well as digital design and modeling. The areas of production management that benefit most from digital innovations are process management and data management. Conclusions. Organization of production at industrial enterprises.

Relevance of the topic. The introduction of digital technologies provides industrial enterprises with mobility, increased capitalization and decision-making speed, the formation of new markets and increased competitiveness. Purpose. Research of new approaches to the organization of production of industrial enterprises using digital transformation tools. Methodology. The methodological basis of the study consists of general scientific methods: statistical analysis and synthesis, generalization, a systematic approach. Results and conclusions. The experience of domestic corporations in the use of digital technologies, their advantages and problems of implementation are considered. The main groups of technologies successfully used by leading corporations of the domestic industry are identified, and the need for integration of various information technologies into a single complex covering all stages of the life cycle of products formed in an integrated information environment is justified. The results of the digital transformation of leading domestic corporations confirm the possibility and prospects of the transition from individual pilot and local projects of digital solutions to the transformation of end-to-end business processes, as well as the formation of a single information core of the enterprise. Application area. Organization of production at industrial enterprises.

The relevance of the topic. The assessment of the achievement of sustainable development indicators in Russia and the analysis of the regional practice of implementing the ESG agenda are conditioned by the need to eliminate imbalances in its implementation. Goal. Assessment of the commitment of Russian regions to the ESG agenda and comparative analysis of the application of ESG elements in the Central Chernozem region. Methodology. Methods of logical and comparative analysis of the application of individual elements of ESG policy at the regional level, including the Central Chernozem region. Results and conclusions. The high interest of the subjects of the Russian Federation in the ESG transformation of the economy has been determined and the leading regions of the implementation of the ESG agenda have been identified. The growing regional imbalances in the implementation of ESG policy at the regional level may negatively affect the volume of attracted investments in the region, therefore, ways to smooth out such uneven development and search for tools to attract investors, taking into account the implementation of ESG principles, may become a promising direction in this context. The ESG transformation of the economy creates new conditions for public administration bodies that determine the vectors of socioeconomic development of regions, as well as the conditions for conducting economic activities for enterprises of various fields of activity and investment policy, taking into account the implementation of ESG factors. Scope of application. State management and regulation of enterprises at the meso-level.

Subject . Assessment of the dynamics of the main indicators of the use of information and telecommunication technologies in the framework of the orientation of the domestic economy towards digitalization. Necessary and sufficient financial, organizational and technical conditions for its provision. Topic. Determination of the degree of readiness of the constituent entities of the Russian Federation (on the example of the Voronezh region) for the development and implementation of highly intelligent computer systems and technologies. Purpose. Analysis of the regional practice of implementing the provisions of the National Program «Digital Economy of the Russian Federation» and identification of problem areas of development. Methodology. Methods of statistical analysis of time series of the dynamics of basic indicators. Results . Based on the analysis and assessment of the current situation in the digital economy at the regional level, the priority of the regional information technology market of the Voronezh region was determined, and trends and determinants of the unstable development of modern informatization and digital technologies were identified. Application area . The sphere of digital territorial structures at the mesoscale. Conclusions . In the course of the study, the undoubted presence of positive trends in the development of the use of information and telecommunication technologies in the region was revealed. Topical problematic issues requiring a comprehensive solution include the creation of technologies and the formation of territorial infrastructures as an environment for their development. The dynamics of the actual values of the costs of information and telecommunication technologies determines the interdependence of their main directions.

Digital transformation of the Russian economy in the context of economic globalization and the emergence of new information technologies is becoming an objective necessity. While digital technologies are now an essential business tool in the banking, retail and high tech industries, digitalization is taking its first steps in the industry. Low operational efficiency, outdated business models, and a lack of market and consumer orientation are the main factors that slow down digital processes in the aerospace industry. The digital transformation of aerospace enterprises will require cardinally optimizing all internal business processes, from designing new products to marketing. The concept of digitalization in the aircraft industry consists in adding a virtual environment to the surrounding world. The main task is to consider the aircraft as a «system of systems» and implement a platform approach to working with digital data, which allows you to combine all processes, from design to operation of the device. It is necessary to break down all barriers between different cycles of development of the device: from concept to service support to create a digital duplicate of the product.

Digital industrialization involves the creation of integrated conditions for the development and implementation of advanced information and communication technologies. The cluster approach - in particular, the creation of an IT cluster focused on the implementation of intelligent technologies - allows you to form an active interaction between industrial enterprises, the state and end consumers and can act as a real mechanism for promoting advanced technologies in all areas of management. Therefore, the most urgent task is to expand the capabilities of the mutual influence of territorial clusters on the development of information infrastructure. Based on the study of successful foreign and domestic experience, a threelevel system of necessary and sufficient prerequisites for the creation and development of clusters in the IT sphere is formed, the clustering conditions in the Voronezh region are determined, the dynamics of the use of information and communication technologies are assessed, and potential directions for the development of IT cluster in the region.

In the current competitive environment in the field of intellectual property and constantly changing market requirements, it becomes necessary to adequately redistribute resources to achieve strategic goals and continuous improvement of innovation programs. Therefore, the most urgent task is the development and use of a methodology for managing innovation potential, taking into account risk factors.The article describes modern aspects of innovation research, reflects the specifics of innovation activity at different hierarchical levels; on the statistical materials of the Voronezh region, the dynamics of innovative transformations has been studied and an innovation evaluation.

The use of territorial marketing tools in the state and municipal administration contributes to the growth of the index abstract: the attractiveness of the territory, as this approach allows identifying the competitive advantages of a particular territory and using them for further development and formation of the positive image of the region or city. Among other things, marketing of territories is a catalyst for competition between regions, thereby attracting new investors. However, the practical experience of the formation of marketing strategies in the cities and regions of Russia indicates the insufficient quality of the process. In this regard, the article defines the main problems of the territory marketing strategy formation. Identified and analyzed the potential vectors of development of the Crimean Peninsula, among which are: tourist center; new cultural space; growth infrastructure; territory of innovation.