Остапенко В.С.

Relevance of the topic. The need and practical significance of the study is to consider the problem of activating human resources as a key factor determining the effectiveness and competitiveness of the organization. Purpose. Establish on the basis of an analysis of regional practices that the successful activities of the organization are closely related to a scientifically reasoned approach to personnel management, in general, and the activation of human resources, in particular. Methodology. Methods of analysis and synthesis, abstraction and systematization, induction and deduction were used in the study and generalization of materials on the topic. Results and conclusions. Ways to improve the efficiency of the quality of human resources have been identified; results can be used in practical activities of heads of organizations. Scope. Management of municipal organizations, management of regional enterprises.

Relevance. In the context of the military expansion of the West against Russia, the role of the ideological factor and the definition of its role in solving the urgent tasks of the outbreak of war are even more increasing. This circumstance became the reason for the analysis of ideological work at the initial stage of the Great Patriotic War. In this regard, a detailed analysis of the development of events at the beginning of the war is given, and two opposing views on past events are presented. Goal. The analysis of conceptual approaches to the ideological coverage of the initial period of the Great Patriotic War, the strengthening of the political and mass work of the war years at the regional level. The dominant place is devoted to covering the process of relocation of industrial and human potential from threatened areas to the east of the country. It reflects the diverse political and mass work on the commissioning of evacuated plants and factories as soon as possible. It also shows the need to strengthen ideology and reflect it at the state level in the context of a special military operation and the ongoing conflict in Ukraine. Methodology. Methods of retrospective and logical analysis of measures for the organization and conduct of national defense in the initial period of the war. The research is based on the problem-chronological method, which made it possible to highlight the political and mass work in the regions of the country. Results and conclusions. The effectiveness of ideological work at the beginning of the war is shown, when the ideas of patriotism and strengthening statehood became the most important. The integrative function of ideology and the most important function of mastering the mass consciousness of the Soviet people are revealed. An analysis of the military events of the beginning of the war is given, reflecting modern discussions on the problem. Two main tasks of the first period of the war are outlined, with detailed coverage of the process of relocation of industrial and human potential to the east of the country. The analytical conclusion on the results of the «great migration to the East» is reflected, the need to combat Western «values» and openly establish a state ideology for the education of the younger generation is noted. The scope of application. The materials are applicable for political and historical education in the framework of the educational process in schools, technical schools, universities.

Relevance. The article reflects the ideological discourse of a specific little-studied problem of the press activity in the rear regions of Russia during the Great Patriotic War. The study of the activities of the mass media of the war years is necessary to establish objective truth from the standpoint of unbiased historicism. Goal. The analysis of the regional practice of the functioning of the mass media of the war years from the standpoint of historical truth, directed against the falsification of the events of the Great Patriotic War. An important role is given to the restructuring of ideological work in war conditions, where special attention is paid to a set of issues: the orientation, tasks, forms and methods of ideological and political activity of the media among home front workers. Methodology. Methods of retrospective, logical and comparative analysis of forms and methods of using the source base in the «West-East» format. The research is based on the problem-chronological method, which made it possible to generalize and systematize the variety of forms and methods of media activity in the Soviet rear. When studying the content of the rear newspapers, the method of discourse analysis was used. Results and conclusions. The role of the press in the ideological influence on society, in the formation of a system of beliefs and beliefs, their transition through social practices and the process of routine ideology into everyday actions is shown. The impact of the mass media on the population of the rear is reflected through the display of labor heroism and the formation of interaction between the newspaper publication and the reader within the framework of a given discourse. The scope of application. The materials may be useful in training personnel for the media. They can be used in the lecture course of Higher Education in the departments of social sciences, as well as in the system of political and historical education.

Relevance. In the context of the military confrontation between the West and Russia, the role of the ideological factor and the definition of its central, axial line is even more increasing. This circumstance served as a necessary condition for the analysis of ideological work at different stages of the Great Patriotic War. At the same time, the main condition for the restructuring of the national consciousness was the need to transform the ideological discourse from peacefulness to hatred of the enemy. In this regard, an analysis of the propaganda work that was in the foreground of the fight against the enemy is given. Goal. Analysis of forms and methods of improving the propaganda work of the war years at the regional level from the standpoint of historical truth. Important importance is given to the restructuring of ideological work, the improvement of forms and methods, as well as the demonstration of the construct of ideological discourse in the context of evolution within the framework of the war period. Methodology. Methods of retrospective, logical and comparative analysis of forms and methods of war-time propaganda work. The research is based on the problem-chronological method, which made it possible to generalize and systematize the variety of forms and methods of propaganda work in the regions of the country. Results and conclusions. The role of propaganda work in the patriotic education of the people is shown, the participation of agitators in the most important wartime campaigns is reflected: raising funds for the defense fund, for tanks and squadrons, etc. The evolution of ideological influence in connection with changes in tasks during the Great Patriotic War is demonstrated: the initial stage is the reflection of aggression, the second stage is the expulsion of the enemy from Soviet territory, the third stage is the liberation of the European peoples and the German people from fascism. Ideological tasks corresponded to each stage of the war, which were implemented by all the people. The scope of application. The materials can be useful for political and historical education in the framework of the educational process in schools, technical schools, universities.

Subject . Education and culture of the war years, dynamics and forms of development under the influence of the Union and regional authorities. Topi c . The spiritual impact of education and culture on strengthening the moral strength of the people in the fight against the enemy and the mobilization of home front workers to help the front. Goals . Analysis of regional practices in the field of education and culture of the war years from the perspective of historical truth, aimed at falsifying the events of the heroic period. Methodology. Methods of logical, retrospective and comparative analysis of forms and methods of cultural and educational work in the format «region village». Results . Based on a solid source base, analysis and evaluation of documents revealed trends and determinants of the development of education and culture at different stages of the great Patriotic war, and in this regard, the regional features of the activities of cultural institutions in the mobilization of resources for the rear to help the front. The development of education and culture is reflected in connection with the military situation in the country and shows the stages of formation and development of this sphere throughout the war years. Changes in the working methods of the KPU in connection with the beginning of the war, meeting forms of work are noted. The analysis of new forms of work on mobilization of home front workers to help the front is given. Attention is paid to Amateur performances that occurred at a critical stage of the war.Application. The sphere of youth policy, its formation and regulation at the meso level. Research materials can be used in the educational process, as well as for scientific research of students. Conclusions . Cultural and educational work of the war years went through an uneven and difficult path of development from the restructuring of forms and methods of work at the beginning of the war period to the deployment and display of unique examples of cultural and educational work in the countryside. This activity reflects the unity of the front and rear, shows the forms and methods of work of front line propaganda brigades. Attention is paid to Amateur performances that occurred at a critical stage of the war.

The origins and causes of the military failure of the beginning of the great Patriotic war are analyzed. Reflected discussion in scientific journals on this period, the idea that the thesis of the suddenness of the German attack on the USSR is not true. The efforts and methods of solving the main task of the rear, aimed at saving industrial and agricultural potential, as well as cultural values of the country in a rapidly changing military environment, are described.